Product Breakdown

Business / E – Commerce Website Build: 2021
HIGH LEVEL SUMMARY:SILVER: LOCALGOLD: STATE / PROVINCIALPLATINUM: NATIONALDIAMOND: INTERNATIONAL
Project Time Frame (Total)3 – 4 weeks4 – 5 weeks5 – 6 weeks12 weeks. (75% complete by week 6)
Content Acceleration Process1 – 2 weeks2 -3 weeks3 – 4 weeks4 – 6 weeks (75% complete)
Number of web pages51015Custom
Cost (Indicative pricing)R15 500 + VATR25 500 + VATR35 500 + VATR99 000 + VAT or (Custom)
Level of overall complexityEntry levelLowMediumHigh / Premium
Level of project management and supportLowMediumHighComprehensive
Number of products loaded to your online shop: (Simple training video provided showing you how to add more in the future.)102535100
PHASE 1: ENGAGEMENT / PLANNING:    
30 min digital exploration callYESYESYESYES
Proposal / contract refinementYESYESYESYES
Client + industry research / analysisYESYESYESYES
Current website / SEO auditYESYESYESYES
High level brief / proposal formationYESYESYESYES
PHASE 2: PROJECT KICK OFF    
Detailed brief / proposal formationYESYESYESYES
Content creation / acceleration process. Phase 1: Mock up process 75% complete in wireframe format. Phase 2: 95% – 99% complete. Phase 3: 100% complete and sign offPhase 1: 1 week, Phase 2: 1 – 2 weeks. Phase 3: 1 weekPhase 1: 1 week, Phase 2: 2 – 3 weeks. Phase 3: 1 weekPhase 1: 1 week, Phase 2: 3 – 4 weeks. Phase 3: 1 weekPhase 1: 4 weeks, Phase 2: 6 weeks. Phase 3: 2 weeks
Team alignment + role clarificationYESYESYESYES
Competitor + SWOT AnalysisEntry levelLowMediumHigh / Premium
Brand bible / identity alignmentYESYESYESYES
Shared folder setupYESYESYESYES
Digital project management dashboard setup (Cloud based)YESYESYESYES
PHASE 3: WEBSITE BUILD CHECKLIST    
Design phase collaboration and website digital architecture / wireframe / sitemap setupYESYESYESYES
Project scope final review, refinement and sign off. (Based on learning from the 1 – 2 week project kick off phase.)YESYESYESYES
Domain registration, hosting and security SSL certificate setup and installationYESYESYESYES
Collect and collate all content from key team members (GS and client)YESYESYESYES
Change name servers, install / configure the CMS + link to appropriate databases etcYESYESYESYES
Refine, compress + upload all mobile + tablet optimised digital assets and source files.YESYESYESYES
SEO infrastructure consideration and review / semantic indexing framework set up / link quality review / keyword analysis and planningEntry levelLowMediumHigh / Premium
PHASE 4: WEB DESIGN AND USER EXPERIENCE CHECKLIST (UX / UI)    
Web designers to work strictly according to the catalog selection provided in phase 1 by the clientYesYesYesYes
Web designers to optimise and improve design, UK / UI + overall usability during phase 2, once additional more refined content is provided by the clientEntry levelLowMediumHigh / Premium
Site verification through google webmastersNoNoYesYes
Careful analysis to only use web and SEO optimised digitals files from beginning to endEntry levelLowMediumHigh / Premium
First round of user testing, feedback and optimisation.Entry levelLowMediumHigh / Premium
PHASE 5: PERFORMANCE OPTIMISATION AND QUALITY CONTROL    
Perform a second comprehensive SEO and website auditEntry levelLowMediumHigh / Premium
Analyse and improve with the goal of reaching an overall SEO score of:75 – 8080 – 8585 – 9090 – 100
Work to get page loading speed to a score of:75 – 8080 – 8585 – 9090 – 100
Minify all CSS and javascriptYESYESYESYES
Second round of user testing, feedback and further optimisationEntry levelLowMediumHigh / Premium
PHASE 6: SEARCH ENGINE OPTIMISATION AND SEMANTIC INDEXING    
Unique, compliant page title setup. (Recommended length no more than 70 characters including keywords.)Entry levelLowMediumHigh / Premium
Unique, compliant meta tag descriptions set up. (A recommended length of 156 characters or less.)Entry levelLowMediumHigh / Premium
Make sure that a dynamic sitemap is submitted to google which automatically updates as new content is addedYESYESYESYES
Set up and verify that the correct keywords are included on all pages, while avoiding “keyword stuffing” to avoid being penalised by GoogleEntry levelLowMediumHigh / Premium
Build all URL’s in a way that carefully matches the website information architectureEntry levelLowMediumHigh / Premium
To protect SEO between “old and new” websites, careful 301 redirect set up for every single page, with submission to googleEntry levelLowMediumHigh / Premium
Install and activate “instant indexing” to boost SEO rankings from day 1NONOYESYES
PHASE 7: COMPLETION, TRAINING AND PROJECT HANDOVER    
Client access to training simple, easy to follow instructional “how to” videosYESYESYESYES
Final review and sign offYESYESYESYES
Pop the champagne and get cracking with marketing and making sales! 🙂YESYESYESYES
High-level Summary
Silver: Local
Gold: State/Provincial
Platinum: National
Diamond: International
Project Time Frame
3 – 4 weeks
4 – 5 weeks
5 – 6 weeks
12 weeks (75% complete by 6 weeks)
Content Acceleration Process
1 – 2 Weeks
2 – 3 Weeks
3 – 4 Weeks
4 – 6 Weeks (75% Complete)
Number of Web Pages
5
10
15
Custom
Cost (Indicative Pricing)
R15 500 + VAT
R25 500 + VAT
R35 500 + VAT
R99 000 + VAT (or Custom)
Level of Overall Complexity
Entry Level
Low
Medium
High/Premium
Level of Project Management and Support
Low
Medium
High
Comprehensive
Number of Products (Plus Tutorial Video on Adding More)
10
25
35
100