eCommerce Website Breakdown and Price List

High-level Summary
Silver: Local
Gold: State/Provincial
Platinum: National
Diamond: International
Project Time Frame
3 – 4 weeks
4 – 5 weeks
5 – 6 weeks
12 weeks (75% complete by 6 weeks)
Content Acceleration Process
1 – 2 Weeks
2 – 3 Weeks
3 – 4 Weeks
4 – 6 Weeks (75% Complete)
Number of Web Pages
5
10
15
Custom
Cost (Indicative Pricing)
R15 500 + VAT
R25 500 + VAT
R35 500 + VAT
R99 000 + VAT (or Custom)
Level of Overall Complexity
Entry Level
Low
Medium
High/Premium
Level of Project Management and Support
Low
Medium
High
Comprehensive
Number of Products (Plus Tutorial Video on Adding More)
10
25
35
100
Phase 1: Engagement/Planning
Silver: Local
Gold: State/Provincial
Platinum: National
Diamond: International
30 min Digital Exploration Call
Yes
Yes
Yes
Yes
Proposal/Contract Refinement
Yes
Yes
Yes
Yes
Client + Industry Research
Yes
Yes
Yes
Yes
Current Website SEO Audit
Yes
Yes
Yes
Yes
High Level Brief Formation
Yes
Yes
Yes
Yes
Phase 2: Project Kickoff
Silver: Local
Gold: State/Provincial
Platinum: National
Diamond: International
Content Creation*
Phase 1: 1 Week, Phase 2: 1-2 Weeks, Phase 3: 1 Week
Phase 1: 1 Week, Phase 2: 2-3 Weeks, Phase 3: 1 Week
Phase 1: 1 Week, Phase 2: 3-4 Weeks, Phase 3: 1 Week
Phase 1: 4 Weeks, Phase 2: 6 Weeks, Phase 3: 2 Weeks
Team Alignment + Role Clarification
Yes
Yes
Yes
Yes
Competitor + SWOT Analysis
Entry Level
Low
Medium
High/Premium
Brand Bible/Identity Alignment
Yes
Yes
Yes
Yes
Shared Folder Setup
Yes
Yes
Yes
Yes
Digital Project Management Dashboard Setup
Yes
Yes
Yes
Yes

* Phase 1: Mock up process 75% complete in wireframe format. Phase 2: 95% – 99% complete. Phase 3: 100% complete and sign off

Phase 2: Project Kickoff
Silver: Local
Gold: State/Provincial
Platinum: National
Diamond: International
Content Creation
Phase 1: 1 Week, Phase 2: 1-2 Weeks, Phase 3: 1 Week
Phase 1: 1 Week, Phase 2: 2-3 Weeks, Phase 3: 1 Week
Phase 1: 1 Week, Phase 2: 3-4 Weeks, Phase 3: 1 Week
Phase 1: 4 Weeks, Phase 2: 6 Weeks, Phase 3: 2 Weeks
Team Alignment + Role Clarification
Yes
Yes
Yes
Yes
Competitor + SWOT Analysis
Entry Level
Low
Medium
High/Premium
Brand Bible/Identity Alignment
Yes
Yes
Yes
Yes
Shared Folder Setup
Yes
Yes
Yes
Yes
Digital Project Management Dashboard Setup
Yes
Yes
Yes
Yes
Phase 3: Website Build Checklist
Silver: Local
Gold: State/Provincial
Platinum: National
Diamond: International
Design Phase Collaboration and Digital Architecture Setup
Yes
Yes
Yes
Yes
Project Scope Final Review and Sign Off
Yes
Yes
Yes
Yes
Domain Registration, Hosting and SSL Setup
Yes
Yes
Yes
Yes
Shared Folder Setup
Yes
Yes
Yes
Yes
Digital Project Management Dashboard Setup
Yes
Yes
Yes
Yes
Phase 4: Web Design and UX Checklist
Silver: Local
Gold: State/Provincial
Platinum: National
Diamond: International
Web Designers to Work According to Phase 1 Planning
Yes
Yes
Yes
Yes
Web Designers to Optimise UX During Phase 2
Entry level
Low
Medium
High/Premium
Domain Registration, Hosting and SSL Setup
Yes
Yes
Yes
Yes
Site Verification Through Google Webmasters
No
No
Yes
Yes
Careful Analysis to Only Use Search Engine Optimised Files
Entry Level
Low
Medium
High/Premium
First Round of User Testing, Feedback and Optimisation
Entry Level
Low
Medium
High/Premium
Phase 5: Performance Optimisation and Quality Control
Silver: Local
Gold: State/Provincial
Platinum: National
Diamond: International
Second Comprehensive SEO Audit
Entry Level
Low
Medium
High/Premium
Reach SEO Score of:
75-80
80-85
85-90
90-100
Minimise CSS and Javascript
Yes
Yes
Yes
Yes
Second Round of User Testing
Entry Level
Low
Medium
High/Premium
Phase 6: SEO and Semantic Indexing
Silver: Local
Gold: State/Provincial
Platinum: National
Diamond: International
Unique, Compliant Page Title Setup
Entry Level
Low
Medium
High/Premium
Unique, Compliant Meta Tag Setup
Entry Level
Low
Medium
High
Dynamic Sitemap in Google Index
Yes
Yes
Yes
Yes
Set up Keywords Without “Keyword Stuffing”
Entry Level
Low
Medium
High/Premium
Match URLs to Match Information Architecture
Entry Level
Low
Medium
High/Premium
301 Redirect Setup + Google Submission
Entry Level
Low
Medium
High/Premium
Install and Activate “Instant Indexing” to Boost SEO from Day 1
No
No
Yes
Yes
Phase 7: Completion, Training and Project Handover
Silver: Local
Gold: State/Provincial
Platinum: National
Diamond: International
Client Access to Simple, Easy to Follow Instructional Videos
Yes
Yes
Yes
Yes
Final Review and Sign Off
Yes
Yes
Yes
Yes
Pop the Champagne and get Cracking with Marketing and Making Sales!
Yes
Yes
Yes
Yes