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DAREN: +27 72 359 8261
daren@geniusseries.com
Product Breakdown
| Business / E – Commerce Website Build: 2021 | ||||
| HIGH LEVEL SUMMARY: | SILVER: LOCAL | GOLD: STATE / PROVINCIAL | PLATINUM: NATIONAL | DIAMOND: INTERNATIONAL |
| Project Time Frame (Total) | 3 – 4 weeks | 4 – 5 weeks | 5 – 6 weeks | 12 weeks. (75% complete by week 6) |
| Content Acceleration Process | 1 – 2 weeks | 2 -3 weeks | 3 – 4 weeks | 4 – 6 weeks (75% complete) |
| Number of web pages | 5 | 10 | 15 | Custom |
| Cost (Indicative pricing) | R15 500 + VAT | R25 500 + VAT | R35 500 + VAT | R99 000 + VAT or (Custom) |
| Level of overall complexity | Entry level | Low | Medium | High / Premium |
| Level of project management and support | Low | Medium | High | Comprehensive |
| Number of products loaded to your online shop: (Simple training video provided showing you how to add more in the future.) | 10 | 25 | 35 | 100 |
| PHASE 1: ENGAGEMENT / PLANNING: | ||||
| 30 min digital exploration call | YES | YES | YES | YES |
| Proposal / contract refinement | YES | YES | YES | YES |
| Client + industry research / analysis | YES | YES | YES | YES |
| Current website / SEO audit | YES | YES | YES | YES |
| High level brief / proposal formation | YES | YES | YES | YES |
| PHASE 2: PROJECT KICK OFF | ||||
| Detailed brief / proposal formation | YES | YES | YES | YES |
| Content creation / acceleration process. Phase 1: Mock up process 75% complete in wireframe format. Phase 2: 95% – 99% complete. Phase 3: 100% complete and sign off | Phase 1: 1 week, Phase 2: 1 – 2 weeks. Phase 3: 1 week | Phase 1: 1 week, Phase 2: 2 – 3 weeks. Phase 3: 1 week | Phase 1: 1 week, Phase 2: 3 – 4 weeks. Phase 3: 1 week | Phase 1: 4 weeks, Phase 2: 6 weeks. Phase 3: 2 weeks |
| Team alignment + role clarification | YES | YES | YES | YES |
| Competitor + SWOT Analysis | Entry level | Low | Medium | High / Premium |
| Brand bible / identity alignment | YES | YES | YES | YES |
| Shared folder setup | YES | YES | YES | YES |
| Digital project management dashboard setup (Cloud based) | YES | YES | YES | YES |
| PHASE 3: WEBSITE BUILD CHECKLIST | ||||
| Design phase collaboration and website digital architecture / wireframe / sitemap setup | YES | YES | YES | YES |
| Project scope final review, refinement and sign off. (Based on learning from the 1 – 2 week project kick off phase.) | YES | YES | YES | YES |
| Domain registration, hosting and security SSL certificate setup and installation | YES | YES | YES | YES |
| Collect and collate all content from key team members (GS and client) | YES | YES | YES | YES |
| Change name servers, install / configure the CMS + link to appropriate databases etc | YES | YES | YES | YES |
| Refine, compress + upload all mobile + tablet optimised digital assets and source files. | YES | YES | YES | YES |
| SEO infrastructure consideration and review / semantic indexing framework set up / link quality review / keyword analysis and planning | Entry level | Low | Medium | High / Premium |
| PHASE 4: WEB DESIGN AND USER EXPERIENCE CHECKLIST (UX / UI) | ||||
| Web designers to work strictly according to the catalog selection provided in phase 1 by the client | Yes | Yes | Yes | Yes |
| Web designers to optimise and improve design, UK / UI + overall usability during phase 2, once additional more refined content is provided by the client | Entry level | Low | Medium | High / Premium |
| Site verification through google webmasters | No | No | Yes | Yes |
| Careful analysis to only use web and SEO optimised digitals files from beginning to end | Entry level | Low | Medium | High / Premium |
| First round of user testing, feedback and optimisation. | Entry level | Low | Medium | High / Premium |
| PHASE 5: PERFORMANCE OPTIMISATION AND QUALITY CONTROL | ||||
| Perform a second comprehensive SEO and website audit | Entry level | Low | Medium | High / Premium |
| Analyse and improve with the goal of reaching an overall SEO score of: | 75 – 80 | 80 – 85 | 85 – 90 | 90 – 100 |
| Work to get page loading speed to a score of: | 75 – 80 | 80 – 85 | 85 – 90 | 90 – 100 |
| Minify all CSS and javascript | YES | YES | YES | YES |
| Second round of user testing, feedback and further optimisation | Entry level | Low | Medium | High / Premium |
| PHASE 6: SEARCH ENGINE OPTIMISATION AND SEMANTIC INDEXING | ||||
| Unique, compliant page title setup. (Recommended length no more than 70 characters including keywords.) | Entry level | Low | Medium | High / Premium |
| Unique, compliant meta tag descriptions set up. (A recommended length of 156 characters or less.) | Entry level | Low | Medium | High / Premium |
| Make sure that a dynamic sitemap is submitted to google which automatically updates as new content is added | YES | YES | YES | YES |
| Set up and verify that the correct keywords are included on all pages, while avoiding “keyword stuffing” to avoid being penalised by Google | Entry level | Low | Medium | High / Premium |
| Build all URL’s in a way that carefully matches the website information architecture | Entry level | Low | Medium | High / Premium |
| To protect SEO between “old and new” websites, careful 301 redirect set up for every single page, with submission to google | Entry level | Low | Medium | High / Premium |
| Install and activate “instant indexing” to boost SEO rankings from day 1 | NO | NO | YES | YES |
| PHASE 7: COMPLETION, TRAINING AND PROJECT HANDOVER | ||||
| Client access to training simple, easy to follow instructional “how to” videos | YES | YES | YES | YES |
| Final review and sign off | YES | YES | YES | YES |
| Pop the champagne and get cracking with marketing and making sales! 🙂 | YES | YES | YES | YES |
High-level Summary | Silver: Local | Gold: State/Provincial | Platinum: National | Diamond: International | |
|---|---|---|---|---|---|
Project Time Frame | 3 – 4 weeks | 4 – 5 weeks | 5 – 6 weeks | 12 weeks (75% complete by 6 weeks) | |
Content Acceleration Process | 1 – 2 Weeks | 2 – 3 Weeks | 3 – 4 Weeks | 4 – 6 Weeks (75% Complete) | |
Number of Web Pages | 5 | 10 | 15 | Custom | |
Cost (Indicative Pricing) | R15 500 + VAT | R25 500 + VAT | R35 500 + VAT | R99 000 + VAT (or Custom) | |
Level of Overall Complexity | Entry Level | Low | Medium | High/Premium | |
Level of Project Management and Support | Low | Medium | High | Comprehensive | |
Number of Products (Plus Tutorial Video on Adding More) | 10 | 25 | 35 | 100 |
